Team Project 11-1
In recent years, the airline industry has dominated headlines. Consumers are shopping Priceline.com and
other Internet sites for the lowest rates. The airlines have also lured customers with frequent-flyer
programs, which award free flights to passengers who accumulate specified miles of travel. Unredeemed
frequent-flyer mileage represents a liability that airlines must report on their balance sheets, usually as
Air Traffic Liability.
Southwest Airlines, a profitable, no-frills carrier based in Dallas, has been rated near the top of the
industry. Southwest controls costs by flying to smaller, less expensive airports; using only one model of
aircraft; serving no meals; increasing staff efficiency; and having a shorter turnaround time on the
ground between flights. The fact that most of the cities served by Southwest have predictable weather
maximizes its on-time arrival record.
With a partner or group, lead your class in a discussion of the following questions or write a report, as
directed by your instructor, answering the following questions: Frequent-flyer programs have grown into
significant obligations for airlines. Why should a liability be recorded for those programs? Discuss how
you might calculate the amount of this liability. Can you think of other industries that offer incentives
that create a similar liability?