Chapter 8 Marketing Ethics: Product Safety and Pricing
Chapter Eight - Marketing Ethics: Product Safety and Pricing
Discussion Questions
1. What responsibility should the manufacturer of toxic chemicals have for harmful
2. What public policy approach would be most reasonable to protect consumers from
3. What responsibility do manufactures have in the design and use of harmful products?
4. Should manufacturers have a responsibility to take back their products after their
useful consumer life? How might life cycle responsibility change the way products are
designed, manufactured, and sold?